A theory developed by Festinger that assumes people have a tendency to change their attitudes to reduce the cognitive discomfort created by inconsistencies between their attitudes and their behavior.
A theory developed by Festinger that assumes people have a tendency to change their attitudes to…
A theory developed by Festinger that assumes people have a tendency to change their attitudes to reduce the cognitive discomfort created by inconsistencies between their attitudes and their behavior.
A change in behavior, belief, or both to conform to a group norm as a result of real or imagined pressure.
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