Appendix B

 What are some audience characteristics you need to consider?

 What communication channels would be appropriate and why?

 What would you do to ensure your message is effective?

 What are some considerations you must keep in mind given the diversity of the audience?

 AUDIENCE      AUDIENCE CHARACTERISTICS  CHANNELS OF COMMUNICATION  STRATEGIES TO ENSURE  

                                                                                                                                              EFFECTIVE MESSAGES

 AUDIENCE DIVERSITY CONSIDERATIONS

 

 Managers

 

 Salespeople

 

 Customers

 

 All

 

 Write 3-4 sentences for each item.

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