Dove Campaign for Real Beauty Case Study

Dove Campaign for Real Beauty Case Study

So, this is a case study, I already have the work done but I still need the 4 questions down below to be answered, to have an idea please review the case study file, Dove file and my work paper, Add the 4 answers to the work paper, organize the final work please and number the questions with the answers. Note: the answers should be with a lot of details. Dove’s Campaign for Real Beauty Four questions as below: 1. Investigate and categorize the marketing arena for Dove and its competitors. 2. What has been the beauty and personal care industry’s advertising approach, in terms of the message sent to the customers? 3. Campaign for Real Beauty for the re-launch of the Dove brand has been successful in many countries. Discuss why this campaign has been so successful, in terms of a) message, b) media mix, and c) promotion mix. 4. Offer suggestions for the second phase of the re-launch that focuses on consumer communications and promotion. …