President Learner needs your help in grasping the e-marketing approach. He has e-mailed a request for three distinctions between the traditional marketing methods of his company and the online techniques of the e-business they are merging with.
Write 400–600 words that cover the following:
- What are the differences between the traditional marketing and marketing in the online environment?
- What are external marketing environment factors?
- What is the e-marketing program strategy process?
- How are the target market customer characteristics and consumption behaviors different in an e-marketing environment?
Support your rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company. The Web resources do not have to pertain to the health care market, but they should demonstrate the organization’s marketing strategy and approach.