Fashion E-Commerce Analysis

Fashion E-Commerce Analysis

Directions: Consider all that has been learned in the past 12 weeks about fashion e-commerce ( and bricks and mortar retail to a lesser extent if needed). Using this knowledge develop a SWOT analysis of fashion e-commerce.

The following is the format you should use. Please answer in complete sentences. Use much critical thinking.

Overview of fashion e-commerce (10 points)

Introduce what you’ve learned about fashion e-commerce through the assignments this semester.

Strengths of fashion e-commerce (20 points)

List 10 strengths you have learned about fashion e-commerce. Strengths are areas in which a brand is doing well on their e-commerce site. Novel improvements are the ways they engage customers or how they work with influencers. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.

Weaknesses of fashion e-commerce (20 points)

List 10 weaknesses you have learned about fashion e-commerce. Weaknesses are areas you believe should be improved, how, and why. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.

Opportunities of fashion e-commerce (20 points)

List 10 opportunities you have learned about fashion e-commerce. Opportunities mean open doors to more sales (parternships/collabs), ways to increase sales/profits by changing promotion, etc. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.

Threats to fashion e-commerce (20 points)

List 10 threats you have learned about fashion e-commerce. Threats include the many cultural events that threaten or disrupt a business such as the Coronavirus. These can include what you’ve read and those that are your own evaluation. Explain why you selected each one from the many you could have selected.

Conclusions (10 points)

What do you conclude from your SWOT Analysis? Include your predictions and suggestions for fashion e-commerce in the future.

Department of Family & Consumer Sciences

 

FMD

 

258:

 

F

ASHION

M

ERCHANDISING AND

D

ESIGN

P

RACTICUM

 

FINAL PROJECT: SWOT ANALYSIS OF FASHION E

COMMERCE

 

Name:

 

 

 

 

 

 

 

 

 

 

 

/

100 points

 

Directions

:

Consider

 

all that

 

has been learned in the past 12 weeks about fashion e

commerce ( and

bricks and mortar retail to a lesser extent if needed).

Using this knowledge

develop

 

a SWOT

 

analysis of

fashion e

commerce.

 

The following is the format you should use.

 

Please answer in complete sentences. Use

much

critical

 

thinking.

 

Overview of fashion e

commerce

 

(10 points)

 

Introduce

 

what you

ve learned about fashion e

commerce

 

through

the

 

assignments this semester

.

 

Strengths

of fashion e

commerce

 

(

2

0 points)

 

List

 

10 strengths you have learned about fashion e

commerce.

 

 

Strengths are areas

 

in which a

 

brand is

d

oing well on their e

commerce site.

Novel improvements

are

the ways they engage customers

 

or

 

how

they work with influencers.

These can include what you

ve read and those that are your own

evaluation.

 

Explain why you

selected

 

each one from the many you could have

 

selected.

 

Weaknesses

of fashion e

commerce

 

(

2

0 points)

 

List

 

10

weaknesses

 

you have learned about fashion e

commerce.

 

Weaknesses are areas you believe

should be improved

, how, and why.

These can include what you

ve read and those that are your own

evaluation.

 

 

 

Explain why you

selected

 

each one from the many you could have

 

selected.

 

Opportunities

 

of fashion e

commerce

 

(

2

0 points)

 

List

 

10

opportunities

 

you have

learned

 

about fashion e

commerce.

 

Opportunities mean open doors

 

to

more

sales (parternships/collabs)

, ways to increase sales/profits by

changing

 

promotion

, etc.

These can

include what you

ve read and those that are your own evaluation.

 

 

Explain why you

selected

 

each one

from the many you could have

 

selected.

 

T

h

reats to

 

fashion e

commerce

 

(

2

0 points)

 

List

 

10

threats

 

you have learned about fashion e

commerce.

 

Threats include the many

cultural

 

events

that

threaten

 

or d

isrupt a business such as the Coronavirus.

These can include what you

ve read and

those that are your own evaluation.

 

 

Explain why you

selected

 

each one from the many you could have

 

selected.

 

Department of Family & Consumer Sciences

FMD 258: FASHION MERCHANDISING AND DESIGN PRACTICUM

FINAL PROJECT: SWOT ANALYSIS OF FASHION E-COMMERCE

Name: /100 points

Directions: Consider all that has been learned in the past 12 weeks about fashion e-commerce ( and

bricks and mortar retail to a lesser extent if needed). Using this knowledge develop a SWOT analysis of

fashion e-commerce.

The following is the format you should use. Please answer in complete sentences. Use much critical

thinking.

Overview of fashion e-commerce (10 points)

Introduce what you’ve learned about fashion e-commerce through the assignments this semester.

Strengths of fashion e-commerce (20 points)

List 10 strengths you have learned about fashion e-commerce. Strengths are areas in which a brand is

doing well on their e-commerce site. Novel improvements are the ways they engage customers or how

they work with influencers. These can include what you’ve read and those that are your own

evaluation. Explain why you selected each one from the many you could have selected.

Weaknesses of fashion e-commerce (20 points)

List 10 weaknesses you have learned about fashion e-commerce. Weaknesses are areas you believe

should be improved, how, and why. These can include what you’ve read and those that are your own

evaluation. Explain why you selected each one from the many you could have selected.

Opportunities of fashion e-commerce (20 points)

List 10 opportunities you have learned about fashion e-commerce. Opportunities mean open doors to

more sales (parternships/collabs), ways to increase sales/profits by changing promotion, etc. These can

include what you’ve read and those that are your own evaluation. Explain why you selected each one

from the many you could have selected.

Threats to fashion e-commerce (20 points)

List 10 threats you have learned about fashion e-commerce. Threats include the many cultural events

that threaten or disrupt a business such as the Coronavirus. These can include what you’ve read and

those that are your own evaluation. Explain why you selected each one from the many you could have

selected.

Assignment Solutions