Go to a library (or on the internet) and find an article relevant to the ethics of research on consumer behavior. Give complete bibliographical information about the article and describe your reaction to it.

Go on to Youtube or a similar site for uploaded videos. Find a video discussing qualitative…

  • Go on to Youtube or a similar site for uploaded videos. Find a video discussing qualitative research (in general or in a specific form, such as focus groups). Give the URL and describe that video. Critique it in terms of whether or not you think that it gave a balanced presentation of the benefits (e.g., richness) and limitations (e.g., lack of precision) of qualitative research.
  • Go to a library (or on the internet) and find an article relevant to the ethics of research on consumer behavior. Give complete bibliographical information about the article and describe your reaction to it.




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