Guidelines and Rubric Budgeting for Healthcare Marketing

Overview: For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services—strategies that align to its mission, vision, goals, and objectives. For this follow-up worksheet task, you will complete a basic budget for implementing the marketing strategies you proposed in that task. Prompt: First, complete the Module Eight Worksheet by listing the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task. Next, address the following critical elements as outlined in the worksheet:

 Prioritization of Funds: Identify how you will allocate a portion of the funds for each priority.

 Costs: Identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget.

 Discussion: Describe why you made the specific budgeting choices of prioritization and specific costs.

Rubric Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Prioritization of Funds Identifies a portion of the funds to be allocated for each priority

Does not identify a portion of funds to be allocated for each priority

25

Costs Identifies the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget

Does not identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget

25

Discussion Describes why budgeting choices were made around prioritization and specific costs

Describes why budgeting choices were made around prioritization and specific costs, but with gaps in detail, clarity, or logic

Does not describe why budgeting choices were made around prioritization and specific costs





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