|Deliverable Length:||1,800â€“2,250 words + section IV in Excel template|
The rough draft must be a completed paper, with APA formatting, all 7 sections complete (using Roman numerals of each section per the outline), references, and good grammar.
You were recently hired as the VP of Logistics for the ABC Manufacturing Company. This is a new position. During the lengthy interview process, the CEO shared her strategic plans for worldwide growth in the companyâ€™s consumer sales. Previously, sales had been confined to domestic sales only. As a result of little staff logistics expertise, the company had kept the traditional logistics model of shipping all finished products from its warehouse and factory location on the East Coast of the United States, even though there was a growing market on the West Coast that competition was serving from a West Coast warehouse. However, the CEO pointed out that despite its national popularity from a feature and quality perspective, it seemed to penetrate poorly on the West Coast because of her need to charge higher prices as the result of higher shipping costs.
The marketing manager tried to mitigate this competitive disadvantage by freight equalization so that end customers would pay the same amount of shipping costs as West Coast competition charged, regardless of where they were located. This met with some insignificant success because timeliness of delivery was another important issue. Therefore, the CEO had asked you, as your first assignment, to write a white paper to address the following specific points. She remembered that you had quite a bit of experience addressing some or all of these issues during your career. As a stickler for formatting, she has specifically asked you to use the following Roman numeral sections and headings in the paper:
Section I: Introduction (300 words)
Section II: Decision-Making Criteria (500â€“750 words)
The CEO is considering either expanding the warehouse next to the East Coast manufacturing plant; or for the same total construction and operating costs, building a West Coast distribution center; or for the same total construction and operating costs, building a combination manufacturing and warehouse location on the West Coast. As a completely separate issue, she is also considering opening a distribution center overseas, to serve the fast-growing warm weather markets of France and Spain.
Given the following general information, what are at least 10 criteria that must be considered when locating a new or expanded shipping warehouse domestically? Internationally?
Section III: Metrics to Assess Success (300â€“400 words)
Section IV: Quantitative Factors (Excel Spreadsheet)
What is your quantitatively based recommendation based on the data in section II and below as to whether you should open a West Coast distribution center to address West Coast customers, just add on to the existing East Coast factory and warehouse, or build a combination West Coast manufacturing location and warehouse?
Use this template (attached) to show your numeric calculations. Without calculations shown for how you reached your conclusion, section IV will earn 0 points. REMEMBER: Decisions like this are based on a comparison of option A versus current methods, or option B versus current methods.
Section V: nonquantitative Factors (400â€“500 words)
Identify at least 5 subjective, nonquantitative factors to also consider in the section IV recommendation.
Section VI: Conclusion (200â€“300 words)
What are the 3â€“5 most important points that you want the CEO to understand about this entire decision-making process?
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