MKT Consumer Subcultures

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I’m stuck on a Marketing question and need an explanation.

Hello, Please watch these 3 short videos and answer the below questions (500 words only)




Discussion Question/Prompt:

(A) Describe EACH of the consumption subcultures (Sneakerhead and the Runner ) in terms of the following…

    1. Its identifiable, hierarchical social structure:
    2. its set of shared beliefs or values:
    3. and its unique jargon, rituals, and modes of symbolic expression:

(B) Compare the marketing strategy approach towards the Sneakerhead and the Runner subcultures. (i.e., How would the marketing approach be similar/different for each group of consumers?)





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