PepsiCo Sales Snap Back From Pandemic
“PepsiCo Sales Snap Back From Pandemic”
By Jennifer Maloney | October 1, 2020
1. Briefly describe the breadth of PepsiCo’s product lines.
2. How well or poorly are PepsiCo’s various product lines performing in the midst of the pandemic?
3. What consumer behavior trends are directly affecting PepsiCo’s business?
4. What are the primary opportunities and threats to PepsiCo’s business as a result of the pandemic and changing consumer behavior trends?
5. What challenges would PepsiCo face if it were to enter the U.S. alcohol market?