Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product , and identify which motivations are being targeted in the ad.
Write a 700 – to 1 , 050-word (about two to three pages) paper about motivation in which you do the following:
· Summarize the commercial (include a link to it).
· Describe which motivation(s) being targeted in the ad , and explain which motivations are not being targeted.
· Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) , and explain how they differ. Explain which theory best fits the advertisement you selected.
Note : Be sure to properly cite any resources you use and post a link to the clip. You will be assessed on whether your paper is clear and logically organized; whether the content is comprehensive and relevant; whether the language is appropriate to the audience; whether writing is clear and concise; whether grammar, usage, spelling and punctuation follow standard American English ; and whether references are consistent with appropriate course-level APA guidelines.
Format your assignment according to appropriate course-level APA guidelines.
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