selecting sources of research
Imagine that you are a marketing specialist at a media company. Over
the past few years, you have been researching how TV viewers use mobile
phones and other devices while watching TV. You want to find out as much
as you can about what other researchers, experts, and commentators say
about trends in this area as you prepare a strategy brief for your
executive team. Specifically, you want to know how TV viewers use mobile
phones, tablets, and other mobile devices while watching sports events.
You have collected a variety of information, and you want to evaluate
the strength of these sources in terms of relevance and expertise for
your research problem.
Select three sources of research that you would use in preparing a strategy for your team from the provided list.
Sources of Research:
- White paper about TV
- Article about Twitter
- Scholarly journal article
- A newspaper article
- A blog post
- A book
- Wall Street Journal article
- A Wikipedia post
Discuss in 525 to 700 words the pros and cons of each source, and include why the three selected sources of research are the best three to use to develop your strategy.
Ensure your discussion is written in a professional manner for your team.
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