sustainability marketing 1
Just do the executive summary. That is my part. under Yu Wang
The executive summary is based on the power point that I upload.
**** Highlight your section on the outline when you are done*****
Executive Summary – Yu Wang
Situation Analysis – Natan Dorfman/ Brandon Rife
- The Business
- The Mission
- Description of the Business
- Products
- External Environment
- Political Environment
- Legal & Regulatory Environment
- Technological Environment
- Socio Cultural Environment
- Market Opportunity
- Segment Descriptions
- Market Needs
- Competition
- Description
- Market Share
Objectives – Natan Dorfman
- Marketing Objectives
- Financial Objectives
Primary Target Market -Tyler M
- The Ideal Customer
- Market Size
- Market Growth
- Value Proposition
Brand- Sam Goldberg
- Core Brand Message
- Positioning
- Branding Elements (logo, font, colors)
Product Offering – Phong/Tyler K
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