Two Equal Sized Newspapers Have an Overlap Circulation Economics Exercise

Two Equal Sized Newspapers Have an Overlap Circulation Economics Exercise

Two equal-sized newspapers have an overlap circulation of 10% (10% of the subscribers subscribe to both newspapers). Advertisers are willing to pay $24 to advertise in one newspaper but only $45 to advertise in both, because they’re unwilling to pay twice to reach the same subscriber. Suppose the advertisers bargain by telling each newspaper that they’re going to reach agreement with the other newspaper, whereby they pay the other newspaper $21 to advertise.

Assignment Solutions