Week Discussion 4

“Marketing Vehicles”

Marketing is more than advertising. It refers to delivering value and benefits by creating products and services that will meet the needs and wants of customers. Another important component of marketing involves delivering the products at a price the consumer is willing to pay and making the products available in places where they are willing and able to buy them. A marketing vehicle is a specific tool that is used to deliver an advertisement to an intended audience.

For this week’s discussion, please respond to the following:

1. Identify the marketing vehicles you will use at your NAB Company. Describe each method of advertisement and explain why it is a good tool to reach your target market.

Notes:

• Check out Chapter 10: Marketing Strategy to learn more.
• You will use this week’s information in Assignment 2 – Question 4.

IMPORTANT NOTE: Post at least one substantive comment to another student’s post.