Your assigned company for the strategic plan project is International Business Machines (IBM). Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition See below for instructions. Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's vision, mission, and values, and determine your business model for this new division. Include the following: Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service. Describe how the division addresses customer needs and achieves competitive advantage.

Your assigned company for the strategic plan project is International Business Machines (IBM). Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition See below for instructions.





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