Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following. Frame your topic as a business problem/challenge Discuss how marketing research is used to identify and exploit business opportunities Examine the role of ethics incorporating concepts from the field of marketing and psychology Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge Justify the importance of the problem/challenge in a social or global context Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge) Appraise the sources of information utilized in the assignment.

Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following. Frame your topic as a business problem/challenge Discuss how marketing research is used to identify and exploit





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