E-Comerece Business Case on the Air Travel Industry
Topic on the chapter:The Impact of E-Commerce Technology on the Air Travel Industry
Use the following questions to help you write your report. (Each question may not apply to each case):
Situation analysis (40%)
You are the primary decision maker in the case. You are not a consumer. Indicate what role you are taking. What are your objectives? What are the relevant facts from the case?
Solution analysis (30%)
What decisions/problems/opportunities must you face?How do feel about actions taken?Why?What would you have done? What are the major differences today?What would you do today?
Case Review and Reflection (20%)
What you have learned from this case? How does this relate to your own experiences?In other classes? Your personal life? At your job?
Organization and Grammar (10%+)
Spelling errors. Grammar errors. Section headings. Organization.
Your report should use the above three section headings. It should be 4 to 5 pages (double-spaced, 12 pt.). This should be typed, and use proper business English. You will be graded on depth of analysis, organization, and thoroughness (see rubric on following page).
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