One company used LIFO and DDB; also paid executive bonuses, and had 5% allowance of doubtful accounts. Second company used FIFO, SL, zero bonuses and…
One company used LIFO and DDB; also paid executive bonuses, and had 5% allowance of doubtful accounts. Second company used FIFO, SL, zero bonuses and cut on advertising; had 4% allowance. What company had higher earnings quality and why.
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