Book Title: The 22 Immutable Laws of Marketing Authors: Al Ries and Jack Trout ISBN: 978-0887306662 • A short summary of chapter 16: the law of singularity, in your own words. chapter 16 only • Your p

Book Title: The 22 Immutable Laws of Marketing

Authors: Al Ries and Jack Trout

ISBN: 978-0887306662

•A short summary of chapter 16: the law of singularity, in your own words.chapter 16 only

• Your pick of the most important sentence in the chapter (and why).

• Identify 3-5 out-of-date examples in your assigned chapter and provide reasoning or possible updates.





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