Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or cat
Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or categories) are its most relevant competitors? Discuss your findings with the class.
200-300 words Please
TEXT BOOK Aaker, D. A., & Moorman, C. (2018). Strategic market management (11th ed.). Hoboken, NJ: Wiley.
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