a comparative e business study
“A comparative e-Business study of (one of the following pairs of organisations):
Touva and iZettle
Uber Eats and Sniph
Gymshark and Fitbit
Hello Fresh and Warby Parker”
Your report will answer the following questions using appropriate models, frameworks and theories:
I. What are the key digital technologies that the two companies use to generate business and customer value?
II. How do these technologies support the business models and competitive strategies deployed by the companies?
III. What key business operations and activities are involved here and how are these enabled by these technologies? How effective are the companies in doing these? Your answer should include analysis of digital technology use for:
a. Marketing and communications (including use of Web pages, social media and mobile applications)
b. Inter-firm collaboration and supply chain management
c. The role of technology in enabling business flexibility (in terms of working practices, engagement with customers and partners and ability to innovate)
IV. Given the above, what are the main similarities and differences between the two companies? What can each company learn from the other?
V. Drawing on your answer to (iv) and your knowledge of e-Business, what recommendations would you make for each company in order to improve its digital strategies and operations?
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