argued that human beings desire and reward firms that deliver “variety in mere nothings…” Pick a product or service of interest to you, and identify and explain at least 5 ways the firm develops and

argued that human beings desire and reward firms that deliver “variety in mere nothings…” Pick a product or service of interest to you, and identify and explain at least 5 ways the firm develops and accentuates “…mere nothings” (i.e. differentiation). In explaining how they differentiate, be sure to describe how at least one competing product is indeed different.