STAND-ALONE PROJECT MK640 Marketing and Advertising Stand-Alone Project: Competitive Market Analysis (200 points) You should begin working on the Stand-Alone Project early in the course. Each l

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STAND-ALONE PROJECT

MK640 Marketing and Advertising

Stand-Alone Project: Competitive Market Analysis (200 points)

You should begin working on the Stand-Alone Project early in the course.  Each lesson provides a benchmark for completing the Stand-Alone Project in a timely manner while working through the course.  You will find this information in the “Stand-Alone Project Benchmark” section of each lesson. (200 points) (A 10-page response is required for the combination of Parts A, B, and C.)

Instructions: The Stand-Alone Project for this course requires you to assume the role of an account planner for an advertising agency assigned to compile a competitive market analysis on a given product.

Scenario: A manufacturer who is thinking seriously about marketing a new product in an industry with which you are familiar has approached your advertising agency and asked that you prepare a competitive analysis of the market for this product. The client will pay for this work on a project basis then decide whether to launch the product and hire your agency to design and execute the campaign.

While this situation is a hypothetical one with respect to your role and the new product, your competitive analysis should be based on reality. Use an outline format with brief descriptive explanations. The product may be for either the consumer or business-to-business markets. The following sections should guide your composition of the competitive market analysis.

This project is much more involved than the writing project in Lesson 4, which is a plan for gathering information that will be analyzed to support a marketing plan and effort. The Stand-Alone Project may be viewed as an extension of the earlier project, “drilling down” and using the methods described there and expanding on them to construct a competitive analysis in detail. In other words, you may use the product from Lesson 4 or create an entirely new one.

Your Stand-Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. (200 points) (A 20-page response is required.)

Part A        Research and Analysis: Begin by researching the product about which you will write an analysis.

1.      Describe the product and its associated industry.

2.      Identify this product’s direct competitors.

3.      Specify how these competitors’ offerings differ from each other in terms of strengths, weaknesses, and other characteristics.

4.      Detail how they differ from the proposed product.

5.      Detail how the proposed product is superior and/or inferior to the competitive products.

6.      Identify the target clientele of the competing products.

7.      Identify the segments in the target market.

8.      Describe the market share each competitor has.

9.   Outline the market strategies used by competitors.

Part B        Competitive Environment: In this section you will research and compose a summary of the competitive environment. Compare four (4) competitors in this section. Depending upon the product you have chosen, in this section you may want to describe the areas in which the proposed product is superior and/or inferior to the competitive products, determine the target consumer group of each competitor, and characterize how those target markets are divided. You may also wish to summarize competitive market shares, analyze the competitor’s marketing strategies, and determine who provides products that satisfy the same or similar customer needs. Tables and graphics in support of the text are encouraged.

Part C        Opinion and Recommendations: The final part of your report should be your own personal opinion of the proposed product’s prospects for success and an explanation of the reasoning behind your conclusions. This is the “bottom line” for your client as you see it. Include three (3) recommendations for steps that will improve the product’s chances to succeed.

NOTE: For an industry you are familiar with your own observations can be valuable. Specific supporting information is also available from many secondary research sources, including the following:

1.      Company Web Sites and Literature

2.      Industry Trade Show Observations and Contacts

3.      Online Databases, including ProQuest, DIALOG, Lexis-Nexis, EBSCO, First Source, PROMPT, Trade & Industry, and Investext

4.      TV Networks

5.      Hoover

6.      Investment Houses and Brokers

7.      Dow Jones/Factiva

Grading Rubric

Please refer to the rubric on the following page for the grading criteria for this assignment.

Accounting Ethics

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I need help with a Accounting question. All explanations and answers will be used to help me learn.

Respond to the following in a minimum of 175 words:

This penultimate week we examine earnings management and the manner in which manipulation of it may be unethical.

  • Discuss property the importance of earnings management, and the role that ethics plays in its reporting.
  • What policies and internal procedures would you consider to be the minimum necessary to instill confidence in earnings reports?
  • How and why would you supplement those?

friDAY

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Analytical Report

This week, you are tasked to write an Analytical Report. Using your Proposal from week three, research the feasibility of your plan. Following the steps in our textbook, write a feasibility report laying out the specifics for the implementation of your proposal. Look to the examples from the readings. Your report does not need to be as detailed, but you should cover each of the elements demonstrated.

Your final report should be 750-1000 words in length, and should include APA style citations, both in the text and in a References page, for all sources used.

This is my proposal for WEEK 3.

MSN-FPX6016 Assessment 2 Instructions: Quality Improvement Initiative Evaluation

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I’m trying to study for my Nursing course and I need some help to understand this question.

  • Deliver to the interprofessional team a presentation (20 minutes; 12-15 slides) that analyzes an existing workplace quality improvement initiative related to a specific disease, condition, or public health issue of interest. The presentation’s purpose is to inform and get buy-in from the interprofessional team.Too often, discussions about quality health care, care costs, and outcome measures take place in isolation—various groups talking among themselves about results and enhancements. Nurses are critical to the delivery of high-quality, efficient health care. As a result, they must develop their skills in reviewing and evaluating performance reports. They also need to be able to communicate outcome measures related to quality initiatives effectively. Patient safety and positive institutional health care outcomes mandate collaboration among nursing staff members to ensure the integration of their perspectives in all quality care initiatives.In this assessment, you will have the opportunity to analyze a quality improvement initiative in your workplace. You will then present your analysis to a group of nurses and other health care professionals. The purpose of your presentation is to inform and enlist support for the initiative from your audience.

    Demonstration of Proficiency

    By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through the following assessment scoring guide criteria:

    • Competency 2: Plan quality improvement initiatives in response to routine data surveillance.
      • Recommend additional indicators and protocols to improve and expand outcomes of a quality initiative.
    • Competency 3: Evaluate quality improvement initiatives using sensitive and sound outcome measures.
      • Analyze a current quality improvement initiative in a health care or practice setting according to strategic organizational initiatives.
      • Evaluate the success of a current quality improvement initiative according to recognized national benchmarks.
    • Competency 4: Integrate interprofessional perspectives to lead quality improvements in patient safety, cost-effectiveness, and work-life quality.
      • Incorporate interprofessional perspectives related to initiative functionality and outcomes.
    • Competency 5: Apply effective communication strategies to promote quality improvement of interprofessional care.
      • Communicate the QI improvement initiative evaluation in a professional, effective manner that engages the interprofessional stakeholders to implement and sustain change.
      • Use correct grammar, punctuation, spelling, and APA style for scholarly citations and references.

    Preparation

    Quality Initiative Selection

    In this assessment you will deliver an analysis of an ongoing quality improvement initiative in your workplace. The initiative you analyze must relate to a specific disease, condition, or public health issue of personal or professional interest to you. The purpose of your analysis is to assess whether specific quality indicators point to improved patient safety, quality of care, cost and efficiency goals, and other desired metrics. Your audience consists of nurses and selected health care professionals with specializations or interest in your selected condition, disease, or issue. You hope to inform and garner support for the initiative from your audience.

    Recording Your Presentation

    To prepare to record a voice-over for your presentation:

    • Set up and test your microphone or headset using the installation instructions provided by the manufacturer. You only need to use the headset if your audio is not clear and high quality when captured by the microphone.
    • Practice using the equipment to ensure the audio quality is sufficient.
    • Consult Using Kaltura [PDF] for guidance on how to record your presentation and upload it in the courseroom.
    • Microsoft PowerPoint also allows you to record your narration with your slides. If you choose this option, simply submit your presentation to the appropriate area of the courseroom. Your narration will be included with your slides.
    • Remember to practice delivering and recording your presentation multiple times to ensure effective delivery.

    Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact Disability Services at DisabilityServices@Capella.edu to request accommodations.

    Instructions

    The optional QI Initiative Evaluation Presentation Template [PPTX] is provided to help you prepare your slides. If you choose to work without the template, consider referring to Guidelines for Effective PowerPoint Presentations [PPTX].In your presentation, you will:

    • Analyze a current quality improvement initiative in a health care or practice setting according to strategic organizational initiatives.
      • Explain the rationale behind the QI improvement initiative. What prompted the initiative?
      • Detail problems that were not addressed and any issues that arose from the initiative.
    • Evaluate the success of a current quality improvement initiative according to recognized national benchmarks.
      • Analyze the benchmarks used to evaluate success. Which aspects of the initiative were most successful? What outcome measures are missing or could be added?
      • Incorporate one appropriate supporting visual (such as a graph or chart) that showcases the most critical aspect of this presentation.
    • Incorporate interprofessional perspectives related to initiative functionality and outcomes.
    • Integrate the perspectives of interprofessional team members involved in the initiative. Who did you talk to? What are their professions? How did their perspectives impact your analysis?
    • Recommend additional indicators and protocols to improve and expand outcomes of a quality initiative.
      • Identify specific process or protocol changes as well as technologies that would improve quality outcomes.
    • Communicate the QI initiative evaluation in a professional, effective manner that engages the interprofessional stakeholders to implement and sustain change.
    • Use correct grammar, punctuation, spelling, and APA style for scholarly citations and references.

    Additional Requirements

    • Presentation length: A maximum of 20 minutes.
    • Number of slides: 12–15 slides. Balance text and visuals. Avoid text-heavy slides. Use speaker’s notes for additional content.
    • Font and font size: Appropriate size and weight for presentation, generally 24–28 points for headings; no smaller than 18 points for bullet-point text. Use a suitable professional typeface such as Times or Arial throughout the presentation.
    • Number of references: Cite a minimum of 7 current scholarly and/or authoritative sources to support your analysis. Current is defined as no older than 5 years unless a seminal work.
    • APA formatting: Adhere to APA style and formatting guidelines for citations and references. Consult these resources for an APA refresher:

Multiple questions about ATC. Question 1 What function enables the controller to check a desired flight plan amendment for potential conflicts?

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Multiple questions about ATC.

Question 1

What function enables the controller to check a desired flight plan amendment for potential conflicts?

1,Radar data acquisition and transfer

2,Trial planning

3,Automated radar tracking

4,Trajectory modeling

Question 2

What factors determine the time and distance required to make a speed adjustment?

1.None, they are achieved instantaneously

2.Aircraft configuration, altitude, speed

3.Altitude, VFR conditions, speed

4.Speed, priority, altitude

Question 3

Which system provides for radar input from multiple radar sites?

1.HOCSR

2.FDP

3.RDP

4.CCC

Question 4

Which of the following was designed to provide automation capability to calculate and update flight plan data?

1.FDP

2.ARTS

3.RDP

4.STARS

Question 5

Which of the following is a major component of the DSR?

1.Computer display channel

2.Radar data processing

3.Radar position console

4.User request evaluation tool

Question 6

Why are secondary surveillance radar identification techniques preferred over primary?

1.They are more accurate

2.There is zero chance of error

3.They don’t require any action by the pilot

4.They don’t rely on a working transponder

Question 7

What two systems make up the NAS-A?

1.DSR and STARS

2.FDP and DSR

3.RDP and FDP

4.ARTS and DSR

Question 8

The _____ is a digital radar processor that receives data from the radar site, checks the information to determine the validity and converts the target echoes into a digital format.

1.CCC

2.FDP

3.RDAT

4.CD

Question 9

What is the fourth dimension used by URET in trajectory modeling?

1.Time

2.Altitude

3Longitude

4.Space

Question 10

Which system uses commercial off the shelf hardware?

1.ARTS II

2.ARTS

3.Common ARTS

4.RDP

1Running head: MULTIPLE CHOICE QUESTIONS Multiple Choice QuestionsStudent’s NameInstitution 2MULTIPLE CHOICE QUESTIONS Multiple choice questionsQuestion 1What function enables the…

The government has decided to increase the basic business tax of all firms by 5%.

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The government has decided to increase the basic business tax of all firms by 5%. You are hired as a consultant to a firm, but this firm cannot pass along the cost of the tax increase to its customers by way of a price increase of its product because most customers will significantly reduce their purchases. Based on what you have learned in your study of microeconomics describe 2 general courses of action (that could be applied to any firm) you believe would be helpful to the firm in cutting costs to help absorb the tax increase and not suffer any net losses.

QUESTION NOV 26, 2020 I need help creating a thesis and an outline on Employee training at B&Q Plc. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

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I need help creating a thesis and an outline on Employee training at B&Q Plc. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. There has been a various change in the employment policy at B&Q Plc. over the past decade. About a decade ago, many business analysts criticized B&Q Plc. For having a policy that encouraged to employ and retaining much older employees. At that time younger job seekers were less advantaged when they were seeking jobs at the company. The company has always considered quality of their products and services to be their first priority. Therefore, employing older employees was seen as a way through which the company could be able to get experience and skills in a single package (Saks, Haccoun& Belcourt 2010, p. 101. At that time this really worked for them especially because they were able to build a reputation that was rooted on quality.

There is always some uncertainty regarding employing younger employees. Younger employees might be skilled by the obvious reason as to why employing them might not be a good idea is the fact that it might take a while before they attain the experience that the older employees have. However, the good thing is that this is a problem that can be properly solved by having a good training program. As for the case of B&Q Plc. mentoring was chosen as the most appropriate way of making sure that the company will be able to accommodate both the young and energetic employees and the old and experienced employees (Becker 1993, p. 123). This method can be said to have worked well for the company.

Individual Student Journal on 2 News Articles

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I need help with a Social Science question. All explanations and answers will be used to help me learn.

Choose two articles (hard copy or digital) pertaining to current business ethics related issues. Use reliable, vetted sources only – no blogs. Make sure your articles focus on ethical issues regarding business and society or business and government and write about them. ARTICLES MUST FOCUS ON BUSINESS ETHICS/ACTION/RESPONSIBILITY. Your selected article(s) may have a Florida, US or international focus. Please choose two of those three areas. (For example, do not use two national articles.) All articles must be published after the date of the first day of class (16th of January 27, 2020). (Note: Current updates and developments of events that pre-date the first day of your class may be used. When in doubt- ask!)

Your written comments should contain the following:

  • A brief summary of the article;
  • A thorough stakeholder analysis. You should list and underline the 4-6 most important stakeholders pertaining to the article situation, and describe how each is impacted.
  • Your opinion as to solution/resolution of the business ethical issues.

Label all sections and underline each individual stakeholder in your stakeholder section.

Writing and proofing errors will be penalized at one point per error.

FORMAT (12 pt. font/single spaced):

Assemble your Journal as follows:

Title page with you (your) Name, Date, Section #, Article titles, active hyperlink or APA citation. You do not need to include the original article or APA citation for each article providing you insert a live hyperlink on your title page so that the article can be accessed when reviewing your journal.

Article #1

  • Summary
  • Stakeholder Analysis (usually four to six stakeholders)
    • (stakeholder name): explain how the stakeholder is impacted
    • (Repeat for each stakeholder)
  • Solution/resolution

Article #2

  • Summary
  • Stakeholder Analysis: (usually four to six stakeholders)
    • (stakeholder name): explain how the stakeholder is impacted
    • (Repeat for each stakeholder)
  • Solution/resolution

To understand the breadth of this subject area and to get ideas as to what types of articles you could look for, familiarize yourself with the text’s table of contents and case study topics, along with this syllabus, for cues regarding article relevancy. Articles about predominantly social criminal issues that lack a business focus, such as the death penalty should not be used. While the ethical importance of such issues cannot be overstated, this class focuses on areas with strong business involvement. Think in terms of BUSINESS ethics/action/responsibility.

ECON 1010 Assignment 3 (PKG 3) The demand for a monopoly is P = 80 -0.2QD. At what output level would the monopoly maximize total revenues? What is

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ECON 1010 Assignment 3 (PKG 3)

The demand for a monopoly is P = 80 -0.2QD. At what output level would the monopoly maximize total revenues? What is the firm’s marginal revenue? What is the equilibrium price and quantity in the monopoly market when MC=40?

english 315

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ssignment 1 Video Walk-Through

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Assign_1_VidWalk.mp4Duration: 00:07:15Added: 2016 Nov 18 07:47 PMAdded By: ED BUCHANANDescription: 

This is the video walk-through for Assignment 1.

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assignment 1 video walk-through

This course is a mixture of learning a new format (business style) and adapting your English language skills to a different audience. Business communication relies equally on format (how you communicate) and content (what you say).

Respond to the following:

  • Discuss the Eker quote as it pertains to your professional experience and the material for Week 2.
  • Find a quality resource that discusses the importance of format OR find a quality support that proves format does not matter in the context of the professional environment.