discussion responses 49
MKT 501
Each reply should be one paragraph in length (or about 100 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.
In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.
1st Interactive Response:
- Select one student’s post on perceived customer value and provide a real-world researched example to back-up one scenario presented in the discussion.
This section discusses the details of Victory Cosmetics Organization. The selection of the company came from the fact that it intends to deliver a new product to meet the needs of the young men who participate in various sporting and physical exercises. The company plans to provide the product that will improve and help the affected parties to maintain their overall level of self-confidence.
When approaching the concepts of perceived customer value, consumers in most cases tend to purchase a given product not to help them achieve a specific goal but to equip them with the ultimate solution to use in the future. In this case, the perception that a customer holds against a given product may not directly relate or depend on the prices associated with the underlying commodities (Mincey, n.d.). One of how the company can use to boost the perceived value of the commodities may revolve around the improvement of the quality of the items offered. When purchasing the products, the consumers will look at the ability of the things to provide a solution for their needs regardless of the price.
When making the ultimate decision about the purchase of a given product, the consumers must engage with their minds on the perceived benefits of the underlying items (Rodrigues, 2017). The various psychological factors play a huge role in shaping the buying behavior of consumers. Some of the most common elements to consider in this case may include the social class, family, age and culture of the consumers. These factors define the buying behavior of each of the consumer’s exhibits. One can confirm that these factors arise from the psychological perception of the consumers which shape the decision making options for the customers.
The primary aim of a marketing campaign revolves around the desire to create an appealing message to the consumers luring or convincing them to purchase a given commodity. Most companies primarily in the cosmetics industry use celebrity figures to endorse their products. The personality utilized to support a product creates a positive perception and emotional attachment of the customers to the given commodity. The primary reason for such behavior comes from the fact that most celebrities occupy a unique position within the minds of the customers. When such celebrities endorse a given product, the customers feel emotionally attached and attracted to not only the item but also the figure thus increasing their overall levels of consumption.
References
Mincey, J. (n.d.). It’s Not Always Your Fault. Measuring The Impact Of Economic Factors On Consumer Satisfaction And Pricing Perceptions. Decision Analyst. Retrieved 18 March 2019. From https://www.decisionanalyst.com/whitepapers/pricin…
Rodrigues, N. (2017). “5 Marketing KPIs You Cannot Measure But Should Care About” – Nicole Rodrigues. The Marketing Journal. Retrieved 18 March 2019. From http://www.marketingjournal.org/5-marketing-kpis-y…
2nd Interactive Response:
- Select another student’s post on endorser effects and share an ad campaign that works for you. Explore the reasons for the positive connection.
First Command Financial Services, Inc. (FCFS) provides financial coaching/consulting services to active duty military service members and their immediate family free of cost. According to Glassman (2017), “a good financial advisor is like a good mechanic”, which in my opinion, and more athletic perspective, financial advisors are like sports coaches that lead you to the finish line so that you meet your financial needs and goals (para. 1). Financial advisors are licensed professionals that help you invest your money more wisely and proficiently to reduce risks and reach your financial goals in life (Glassman, 2017).
The different ways FCFS can improve perceived customer value is by increasing perceived benefits for their clients which are mostly military service members who are sometimes deployed for long periods of the time (Burnett, 2016). One way the company can increase perceived benefits is by reaching out to their clients via FaceTime or Business Skype if they are unavailable to be met with in-person. By keeping immeasurable KPI’s such as loyalty, affinity, positivity, trust, and longevity sustained between the financial advisor and client then the psychological motives will help shape emotional benefits from military service members to continue doing business and seeking financial assistance from FCFS (5 Marketing KPIs, 2017). FCFS clients will know that they can trust FCFS financial advisors to go above and beyond to take care of all their financial security needs near or far then there’s no doubt that the company and its employees will be able to build a great relationship.
The personality of an endorser plays a vital role when shaping up the emotional benefits of FCFS’ services. By keeping a strategic communications team of FCFS employees in place in case of turnover situations with financial advisors moving on to new jobs or transferring to a different location. Maintaining a good continuity team onsite to take over client cases when necessary will allow our clientele’s trust to remain positive (5 Marketing KPIs, 2017).
References:
“5 Marketing KPIs you cannot measure but should care about” – nicole rodrigues. (2017, February 15). The Marketing Journal. Retrieved from http://www.marketingjournal.org/5-marketing-kpis-y…
Burnett, J. (2016). Pricing the product. In Core Concepts of Marketing. Open Texts Books Hong Kong. Retrieved from http://www.opentextbooks.org.hk/ditatopic/40310
First command services, inc.: Tools & advice. (n.d.). Retrieved from First Command – Get Squared Away: https://www.firstcommand.com/
Glassman, B. (2017, February 8). What does a financial advisor do? Forbes. Retrieved from https://www.forbes.com/sites/advisor/2017/02/08/what-does-a-financial-advisor-do/#447200965499
FIN 501
3rd interactive response
Good evening class,
I am not sure what happened to my original post, but I will give it another try. Junk bonds have a lot of controversy because of the origination of the form of bond. This type of bond is distributed to someone that is a risk. there business is at risk of defaulting or their credit places them in a risk of being more likely to miss payments or not being able to afford it because of the current state of their company (Chen, 2019). This could fall into categories of businesses with bad credit history, start up business, or businesses that are currently in a default situation. Nevertheless, many people do not suggest to invest into these type of companies.
I think if you are a knowledgeable investor you can pick and choose when you retire how you would like to spend your money. However, if you are wealthy and retiring then the likeliness of the junk bond effecting you is minimal (Chen, 2019). Junk bonds can be a great way for a person that is retiring to keep some form of income coming in that can grow if the business succeeds and expand. however, if the business fails and it will leave you in a financial bind I would not personally make that decision and invest into a junk bond. This would be my personal decision regardless of how well i can analyze investment opportunities. I would probably be more cautious and less risky because my income is limited to a set amount every month.
I do not think Junk is a great name for it though, it is poor marketing. I think by placing junk in front of it you look at the investment as trash and that is just a bad way to start off any investment relationship. I think another name that would sound more appealing to the investing eye would be rehabilitation bond, blank bond, or maybe something as simple as a rebuild bond. These names are more suitable for the current situation. there is not much coming from junk, not to me anyway. So junk is not a good name for someone trying to get a fresh start.
Reference:
Chen, J. (2019). Junk Bond. retrieved from. https://www.investopedia.com/terms/j/junkbond.asp
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