marketing assignment 52
You will need to write a concise report (about 2 double-spaced pages for each interview, so about 6 double-spaced pages total; Times New Roman 12-pt., 1 inch margins on all sides) that describes the consumer’s decision story and, whenever possible, relates what you learned in the interview to decision making concepts, rules, and approaches discussed in class. The following is a list of questions that are intended as a broad guide for structuring your in-depth interviews.
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