Middleast Insurance Company Communication Management Case Discussion
Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Assignment Regulation: • All students are encouraged to use their own word. • Each Answer is having word limit (300-500 words). • Assignment -1 should be submitted on or before the end of Week-06 in Black Board only. • This assignment is an individual assignment. • Citing of references is also necessary. Assignment Structure: A.No Assignment-1 Total Type Case Study Marks 05 05 Learning Outcomes: • • Recognizing and memorize concepts of communication theory as they affect business organizations and the individuals in them(Lo 1.1) The student will be able to Communicate better, knowing that good communicators make better managers and that communication is a dynamic process basic to individuals and organizational life.(Lo 1.2) CAN’T GET STARTED You are understandably excited about your first day as Unit Supervisor in the communications division of “Middleast Insurance Company”. You will direct the writing efforts of seven employees, working on such projects as brochures, advertisements, form letters, and reports. The previous supervisor was dismissed, you learned, for not providing “direction and leadership” for the unit’s writers. You resolve, therefore, to be a hands-on supervisor from your very first day. Your first day begins at 8 o’clock with the customary introductions and well- wishing. You are somewhat surprised by 9 o’clock to see that none of the writers has yet begun to work. You ask several if they have projects to work on. “Oh, yes,” they reply, “we all have plenty to do.” By 10 o’clock, you are dumbfounded to see every writer still nursing a morning cup of coffee, talking at the water cooler, or flipping through the newspaper. You promptly call a meeting to get to the heart of the problem. One writer seems to speak for the rest. “Well, you don’t start writing the way you start your car. It’s an art, and sometimes it takes several hours to get motivated. Most of us experience Writer’s Block until about 11 o’clock every morning. Assignment Question(s): 1. Write a step-by-step guide for overcoming Writer’s Block. (Marks 05) (02.00 Marks) 2. In a polite but firm memo to the writers in your unit, set forth your expectations of their activity beginning at 8 A.M. every morning. (01.50 Marks) 3.Tell how you manage to break through the blocks and dead ends that so often accompany the writing process. (01.50 Marks) Start Answering from next Page. (Page3) Answers 1. 2. 3.