mini case study 2 1
Mini Case Study 2: You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.
The four Ps are as follows:
1. product
2. price
3. place
4. promotion
The Mini-Case Study will be 2-3 pages in length not including your title and reference pages. Additionally, your paper must have at least three peer-reviewed references. Mini-Case Analysis Rubric Your grade will be based on the following rubric:
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The Mini-Case Study will be 3 pages in length not including your title and reference pages. Additionally, your paper must have at least three peer-reviewed references. Mini-Case Analysis Rubric Your grade will be based on the following rubric:
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