WEEK 4 DISCUSSION
TOPIC 1: Mass-Marketed Products
If you have a market that is large and homogenous, then you can be a mass marketer. One example might be salt, basically one product for anyone who wants it for the need to season food, which is a universal need.
Can you think of another mass-marketed product? What is it and why do you think it is mass marketed?
TOPIC 3: Repositioning
Mature products sometimes need to be repositioned. Finding a new need for an existing product is usually a reason for repositioning. Many years ago, Arm & Hammer baking soda found a new market by repositioning the product for those wanting a clean-smelling refrigerator. The company did a similar repositioning when offering the product as a teeth whitener.
Can you think of an existing product that has been repositioned by finding a new market with a different need than the original product?
Comment on at least one (1) of your classmates’ posts.
To further your understanding on this topic, listen to this audio clip for some career advice from Apurva Ghelani, a senior sales engineer for Air2Web, a company that helps businesses root their brands and conduct transactions with people via their mobile phone.