Publishing as Prentice Hall. Chapter 3: Consumer Behavior 9. Upon merging with the West German economy, East German consumers indicated a preference…
Publishing as Prentice Hall. Chapter 3: Consumer Behavior 9. Upon merging with the West German economy, East German consumers indicated a preference for Mercedes-Benz automobiles over Volkswagens. However, when they converted their savings into deutsche marks, they flocked to Volkswagen dealerships. How can you explain this apparent paradox?
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