Read the following article Elkington, J. (2018). 25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why It’s Time to Rethink It. Harvard Business Review Digital Articles, 2–5. The author e

Read the following article

Elkington, J. (2018). 25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why It’s Time to Rethink It. Harvard Business Review Digital Articles, 2–5.

The author explains the concept of the Triple Bottom line and mentions that a few organizations like Novo Nordisk, have adopted this approach very well. It is also mentioned that B-corps are also configured around TBL.

For this discussion: CHOOSE  AMAZON. Briefly explain the company and its offerings (products and services). Discuss how the company ensures that Triple Bottom Line is well integrated into the company’s DNA. Provide specific examples of what the company has done to ensure this.

Other instructions: Word Limit – Upto 500 words. Provide the link for the company website. Also, add video links about the company’s activities. reference everything and cite everything