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I need help with a Business question. All explanations and answers will be used to help me learn.

The Donna Dubinsky and Apple case shows how people can react to unexpected changes. As you read the case, pay attention to what is actually happening inside Apple and the computer industry, not just what is happening to Donna Dubinsky. Who has power? How are changes communicated?

The answers to the questions may be in either paragraph or bullet point format and should reflect that you have read and thought about the case. Spelling and grammar count.

1.Think about Donna Dubinsky’s skill set. What characteristics and capabilities did she have that made her initially successful at Apple (1981 – 1984)?

2.When Donna Dubinsky was told about the JIT proposal, she had a strong reaction. Discuss Donna Dubinsky’s reaction from both an intellectual perspective as well as an emotional one. Specifically, consider WHY she reacted the way she did.

3.Instead of her response to the JIT proposal, what could Dubinsky have done to create a better outcome? Outline specific actions she could have taken.

Number of pages doesn’t matter as long as all questions are fully answered. 1 and a half to 2 should do





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