Using Visiuals to Enhance Viewer Perception Case Study
Using Visiuals to Enhance Viewer Perception Case Study
F F с B В A 0 1 2 3 4 Did not Submit No Pass Competence Proficiency Mastery Not Submitted Submission does not competently Generally compares and contrasts the cultural Accurately compares and contrasts the Thoroughly compares and contrasts the compare and contrast the cultural familiarity elements in both urban and cultural familiarity elements in both urban cultural familiarity elements in both urban familiarity elements in images. suburban images using specific visual and suburban images using specific visual and suburban images using specific visual examples. examples. examples. Not Submitted Submission does not competently Generally analyzes the cognitive elements and Accurately analyzes the cognitive elements Thoroughly analyzes the cognitive analyze the cognitive elements and viewer effects in both urban and suburban and viewer effects in both urban and elements and viewer effects in both urban viewer effects in images. images using specific visual examples. suburban images using specific visual and suburban images using specific visual examples. examples. Not Submitted Submission does not competently Generally analyzes the emotional engagement Accurately analyzes the emotional Thoroughly analyzes the emotional analyze the emotional engagement of of urban and suburban viewers using specific engagement of urban and suburban viewers engagement of urban and suburban urban and suburban viewers. visual examples. using specific visual examples. viewers using specific visual examples. Not Submitted Submission does not competently Generally analyzes the semiotic codes in both Accurately analyzes the semiotic codes in Thoroughly analyzes the semiotic codes in analyze the semiotic codes in the urban and suburban images using specific both urban and suburban images using both urban and suburban images using images. visual examples. specific visual examples. specific visual examples. 1. Compare and contrast the visual elements of cultural familiarity. Explain why it is important to use culturally familiar visuals that are quite different in the urban and suburban billboard images. Include specific visuals in your visual analysis. 2. Identify specific visual examples of the following cognitive elements: memories, experiences, and expectation. Compare and contrast how urban and suburban viewers may be affected differently by those specific cognitive visual elements. 3. Explain the difference between urban and suburban viewers’ emotionally engagement with each of the billboard images. 4. Identify visual semiotic codes in both images: metonymic, analogical, displaced, and condensed. Discuss the importance of using these codes. Include specific visuals in each part of your visual analysis. you outline your ideas for the video, you decide to record your verbal analysis while analyzing the two visuals in less than seven minutes for added clarity.
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