writing assignment 444
Please answer these questions in a four (4) page paper
DEVELOP A PRIVATE LABEL BRAND
“During Hard Economic Times, Shoppers Tend to Trade Down to Store Brands”
WSJ, May 2, 2003
Imagine that you work for a store as a Merchandise Buyer (whatever you want it to be). You have been tasked with developing a line of product labels to compete with branded goods.
• Why did you select that particular category to create your private label
• Determine ways in which your private-label products could create greater value for consumers than competing manufacturers brand products (i.e. lower prices, more features, association with the store’s reputation).
• Develop a name and why did you select it.
• What does the consumer gain by purchasing your private label item?
• What does the store gain by being successful in developing a private label business?
• Can you create brand loyalty with a private label brand?
( Private label store brands are growing and replacing national brands- for inspiration look at Costco, Trader’s Joe, Macy’s, Wal-Mart, CVS as examples. Many of their brands are branded under their own label)
YOU MUST DOCUMENT YOUR SOURCE MATERIAL USING FOOTNOTES AND BIBLIOGRAPHY.
Please answer these questions in a four (4) page paper. Any questions, JUST ASK.1.5 spacing 11 pt font. Submit this assignment on time.
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