INVESTIGATION ON SATISFACTION OF CUSTOMERS WITH FULL SERVICE AND LOW-COST AIRLINES Course Number Course Name Name of Author RESEARCH PROPOSAL INVESTIGATION ON SATISFACTION OF CUSTOMERS WITH FULL SERVICE AND LOW-COST AIRLINES Background information Reasons that made authors address the problem The airline industry has been working under very tight regulations until 1978 when private airlines started entering the market. Such low-cost private carriers emerging in the industry charge reduced fares to attract more passengers (Belobaba Odoni & Barnhart 2015). As a result of new entrants most of the Airlines companies are currently facing numerous challenges such as decreasing charges management of the fluctuation in demand and providing quality services to the customers (Baker 2013). Also the increased competition in the international airline industry calls for valuation of consumers’ perception of quality services. These challenging situation of the cut-throat competition of full service and low-cost carriers demands a deeper understanding A. Sánchez J. & Palau R. (2010). Antecedents of airline passenger loyalty: Low-cost versus traditional airlines. Journal of Air Transport Management 16(4) 229–233. IATA (2015). 2015 global passenger survey (Retrieved from) https://www.iata.org/ publications/Documents/Highlights%202015-Global-Passenger-Survey-Final.pdf Leong L. Y. Hew T. S. Lee V. H. & Ooi K. B. (2015). An SEM–artificial-neural-network analysis of the relationships between SERVPERF customer satisfaction and loyalty among low-cost and full-service airline. Expert Systems with Applications 42(19) 6620–6634. Morin A. J. Meyer J. P. Creusier J. & Biétry F. (2016). Multiple-group analysis of similarity in latent profile solutions. Organizational Research Methods 19(2) 231–254. Rajaguru R. (2016). Role of value for money and service quality on behavioural intention: A study of full service and low-cost airlines. Journal of Air Transport Management 53 114–122. Walsh G. & Bartikowski B. (2013). Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally. Journal of Business Research 66(8) 989–995. […]

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The purpose of this assignment is to write a research proposal based on a published research paper. I am attaching a Research paper and a Guide lines paper for assignment. Please read and follow the guide lines carefully to write assignment.